Why Influencers Need Good Influence(r)—And Why Brands Should Work With Us
Let’s talk about the wild, wild west that is influencer marketing.
On one side, you’ve got brands throwing money at influencers, hoping that their campaign might work or that influencers will actually deliver results (even though they likely won’t convert). On the other, you’ve got influencers—some crushing it, some throwing things at the wall to see what sticks.
And in the middle? The sad, lonely, unpaid graveyard of abandoned affiliate links and brand deals that never got renewed.
Because here’s the truth: Being a professional influencer IS a legitimate career. A business. A skill set. And yet, most influencers are out here winging it—playing digital roulette with their content, their audience, and their potential income.
Meanwhile, brands are gambling, too—banking on influencers who may or may not truly know what they’re doing.
This is exactly why Good Influence(r) exists.
Good Influence(r) was created by my husband, Chris and myself, Julia Marcum. After building our brand, we quickly realized there was a whole other side to the influencer business we never even thought about.
At Good Influence(r), we train influencers to be professionals—to pitch, negotiate, sell, and monetize like it’s their job (because it is). We help influencers become true professionals and arm them with the resources they need to take everything, from growing their audiences to collaborating with brands, to the next level.
And for the brands out there? We help you work with influencers who know how to convert—not just the ones who can rack up views but lack in conversion.
For Influencers: Your “Just Post More” Strategy Isn’t Working
If consistency alone were enough, every influencer would be rich by now.
But posting daily doesn’t guarantee growth. It certainly doesn’t guarantee income. And, surprise—engagement doesn’t pay the bills.
If any of this sounds like you, we need to talk:
You’re tired of “throwing up links” and watching them collect digital dust instead of commissions. You’re stuck in the “gifted collab” phase, wondering how to actually get paid for your influence. You’re watching other creators land brand deals while you’re over here wondering what kind of magic they used. You have no idea how much to charge, so you’re either underpricing yourself or ghosting brands because you’re afraid guessing.
Good Influence(r) fixes all of that.
We teach you how to pitch—and land—brand deals, no more DMs like “Hi, I love your product, let’s collab?”. We show you affiliate marketing that actually works—so you stop treating your links like wandering souls on the internet with no conversions. We teach you how to train your audience to buy—not just like your content, but trust your recommendations. We help you price yourself like a pro—so you don’t accept a $50 gift card when you should be charging $5K.
And because this industry is constantly changing, we keep you ahead of the game. Because the worst thing you can be as an influencer? Standing still.
For Brands: Get Influencers Who Actually Move the Needle
Brands, let’s be honest—not all influencers are created equal. Some can drive sales and create high quality sponsored content like it’s their superpower. Others? They can sometimes miss the mark on creating well-branded content that converts.
You need influencers who:
Understand sales psychology—not just “OMG you guys, this is my fave product ever!!!” with no actual conversion strategy.
Know how to balance storytelling with selling—so they don’t sound like a walking infomercial.
Have a trained audience—one that listens, engages, and, most importantly, buys.
Are professionals—meaning they know how to communicate, meet deadlines, and execute a campaign efficiently.
Good Influence(r) is where you find them.
Our community is filled with creators who take their influence seriously. They’ve invested in training, learned how to make affiliate marketing work, and know how to pitch, negotiate, and drive sales.
And if you need proof, look at the brands that trust us—Pottery Barn, Target, Loloi, Lowe’s, Wal-Mart, Neighborly, and more. Just take a look at our Instagram for the proof.
These are major brands working with proven influencers. And guess what? That kind of success doesn’t come from winging it—it comes from strategy. When people ask me what I do for a living, I don’t say I’m an influencer, I say I’m a curator because that’s exactly what I do. I take the best collections , the best products, and the best partnerships, and I present them in a way that feels effortless—but make no mistake, it’s all intentional. Every collaboration, every recommendation, every brand deal is the result of years of building trust, understanding my audience, and knowing exactly how to position a product so it sells.
At Good Influence(r), I won’t sugarcoat anything for you because we don’t believe in fluff or false promises. If you’re here, it’s because you want real results—not just more likes, more views, or more brand deals that go nowhere. We’re in the business of building careers, not hobbies.
So, if you’re looking for a quick fix or an easy button, you won’t find it here. But if you’re ready to put in the work, learn the strategies that actually move the needle, and finally turn your influence into a thriving business, then you’re in the right place. When you join the Good Influence(r) program not only do you get instant access to our courses and resources, you also get access to our private Facebook community of creators, influencers, and small business owners who are in the trenches with you—testing strategies, sharing wins, and troubleshooting challenges in real time. This isn’t just another group where people post their latest reels and hope for engagement. It’s a true mastermind, a place where connections turn into collaborations, where advice comes from those who have actually done the work, and where you get the kind of support that can fast-track your success.
Because here’s the truth: No one builds a thriving business alone. The most successful influencers aren’t just talented content creators—they’re plugged into the right communities, constantly learning, and surrounding themselves with people who push them to be better. And that’s exactly what we’ve built inside Good Influence(r).
A Quick Study on Love, Influence, and Selling
If you want to know how much Chris Marcum loves me, let me paint you a picture:
Enough to build an empire together and hustle for over 15 years every single day. Enough to support my every move (even when it involves ripping up perfectly good floors and doors in the name of “vision”). Enough that our relationship should be a case study in unwavering brand loyalty.
That’s the kind of connection influencers should be building with their audiences.
Because if your followers don’t trust you, they’re not buying from you. If they’re not buying from you, brands don’t want to work with you. And if brands don’t want to work with you, well… you’re just creating free content for fun at that point.
Don’t Take Our Word For It
Take it from Sarah @sarahdoessourdough. When she first started posting about her love for sourdough—just a passion for baking and a desire to share it with others. She saw other creators turning their content into a business, and was eager to learn how to start. Growth felt slow, brand deals seemed out of reach, and she was stuck in the cycle of creating without a clear plan to monetize.
That’s when she joined Good Influence(r).Sarah didn’t hesitate to show up in our mastermind Facebook community and dive in, she took every piece of advice we gave her along with the tips and tricks from fellow creators and ran with it. She participated in our annual Race to 10K challenges and she learned how to create content that didn’t just get engagement but actually converted.
She figured out how to train her audience to buy, mastered the art of storytelling, and got strategic about growing her platforms.The result? She found her groove, went viral several times across social media, and built a brand that brands actually want to work with and people want to buy from. Today, Sarah has amassed an audience of 200k+ buyers and a business that continues to scale every single day. And it all started with deciding to stop winging it and start treating her influence like a business.
Sarah’s Instagram account before and after joining the Good Influence® program.
Your Wake-Up Call
If you’re ready to take influencer marketing seriously—whether you’re a creator or a brand—Good Influence(r) is where you start. Secure your discounted rate at just $40/month (regularly $57) and save over 30% with code: MASTERMIND at checkout.
Because in 2025, there’s no excuse for not knowing how to monetize your influence or for working with influencers without confidence in conversion.
