The Image Strategy That Will Make Your Content Unforgettable
Do you ever scroll through your feed and feel like you’re blending in with everyone else?
Trust me, I’ve been there. You know the feeling—when you’re posting your content, and it’s like, Crickets. Maybe you’re getting some likes, but nothing that truly screams, “This is the one that’s gonna make an impact.”
What do the big names in the industry have that you don’t? Sure, they have the followers, but if we’re being honest, they got that by standing out. By knowing exactly how to capture your attention, get you to stop scrolling, and make you feel something when you see their image.
The secret? Their image strategy.
I’ll let you in on a little secret—when it comes to creating a standout brand online, your images are your first impression. They are your hook, your magnet, your ticket to standing out in a sea of content. Yet, so many creators forget just how important their visual content is, and let’s face it—bad images or generic stock photos are a quick way to scroll past someone’s profile and forget they ever existed.
If you want to be remembered, if you want people to pause when they see your post, and if you want to create content that converts, you need an image strategy that works for you, not against you.
Why Your Visual Content Might Be Failing You
Now, let’s be real for a second. Every day, you’re bombarded with content from people trying to sell, teach, entertain, or influence you in some way. That means the competition to capture someone’s attention is fierce. If your visuals don’t stop the scroll, then guess what? You’re just another face in the crowd.
I see it all the time in the influencer space. Creators are pumping out content, but they’re not taking the time to think about the quality of their visuals. Maybe you’ve been there, too—posting quickly, only to realize afterward that the picture is blurry, the lighting is off, or it just doesn’t look professional.
If you’re serious about standing out, then you need to elevate your image game. Because the truth is, if your images don’t look professional, no one is going to take you seriously—no matter how great your content is.
It’s not about having the fanciest camera or the best photographer. It’s about understanding how to make every image count and how to use them strategically to communicate your brand’s message.
How I Went from Feeling Invisible to Making My Content Unforgettable
I remember when I first started sharing content online. I was using my phone—nothing crazy or special. I didn’t have a high-end camera, but I had passion and drive. Yet, no matter how great my content was or how much I poured my heart into every post, I always felt like it wasn’t enough. My photos didn’t look professional. I’d see creators who had these beautiful images, perfectly lit, always aligned with their brand, and I thought, How are they doing this?
One day, I decided to take a step back and really focus on the visuals of my content. I knew that if I was going to stand out, I needed to figure out how to get better photos. I wasn’t going to let myself get lost in the crowd anymore. So, I started studying lighting, composition, and editing. It wasn’t about buying expensive gear—it was about learning the strategies that would help my images tell a story. I realized that with just my iPhone, I could create compelling, high-quality content that would stop the scroll.
The minute I started applying these strategies, I started seeing results. People noticed. I got more engagement. And it wasn’t just that—I got more brand deals. I started to land partnerships because the brands I was working with could clearly see my content was high quality, consistent, and aligned with my brand. It was the game-changer I needed, and now, it’s a non-negotiable part of my process.
I’m telling you this because I don’t want you to make the same mistake I did. You don’t have to wait years before you figure out how to master your image strategy—it’s all about getting the right tools and knowledge to do it now.
The CLJ Brand: My Moody Modern Traditional Aesthetic
Now, let me tell you a little secret about my own brand—CLJ. When I built CLJ, I knew I had to do something different. I wanted my visuals to speak volumes, to evoke emotions and tell a story that was uniquely mine. And that’s exactly what I did.
CLJ is known for its moody modern traditional aesthetic. What does that mean? It means that every image I share is carefully crafted to balance modern, edgy vibes with a timeless, almost nostalgic feel. It’s about using deep, rich tones and natural light to create an atmosphere that’s both contemporary and warmly familiar. I blend modern minimalism with traditional elements, like vintage textures and classic compositions, to set a scene that’s instantly recognizable.
When you scroll through the CLJ feed, you’re not just seeing pretty pictures. You’re experiencing a story—one that’s layered with emotion and authenticity. This aesthetic isn’t accidental; it’s the result of deliberate choices about lighting, composition, and editing. I knew that if I wanted to stand out in a crowded digital space, I had to create visuals that didn’t just capture attention—they captured hearts.
And here’s the truth: you can do this, too. You don’t need a million-dollar camera or a team of designers. With just your iPhone and the right strategy, you can build a visual brand that is as unforgettable as CLJ. The key is understanding the principles behind a great image and applying them consistently across your content.
A Simple Image Strategy That Works for Every Creator
So, let me tell you exactly what I did to take my images from “meh” to mind-blowing. And don’t worry, I’m not going to say you need to go out and buy an expensive camera or hire a photographer (unless you want to). Here’s the truth: you can get incredible, professional-looking images with just your iPhone.
But here’s the key to getting it right: it’s all about strategy. The way you frame your shot, the lighting you use, how you edit your photos, and how you stay consistent with your visuals are what will take your content to the next level.
I’m going to give you the basics right here, but if you’re serious about diving deeper into how to make your content unforgettable. These are going to give you the tools to master your content from every angle, whether you’re just starting or ready to take your content to pro-level.
Lighting is Key
This is where so many people go wrong. Bad lighting can ruin a great shot. Natural light is always the best option, but if you’re indoors, you need to position yourself by a window or get a ring light, I prefer the lume cube. Trust me, it makes all the difference.Composition Makes a Huge Impact
Don’t just snap a pic and call it a day. Think about how your subject is positioned in the frame. The rule of thirds is a simple concept that will immediately elevate your photos. By positioning your subject off-center, you create a more dynamic and visually interesting image. The eye naturally gravitates toward something that’s balanced, but not perfectly symmetrical.Edit Your Photos Like a Pro
You don’t need Photoshop to make your photos look great. There are so many great editing tools out there—like InShot, Color Story, VSCO, Snapseed—that allow you to enhance your photos. Focus on brightness, contrast, saturation, and sharpness. Don’t overdo it, but make sure your photos pop and convey your message clearly.Consistency Is Everything
When you have a strong visual brand, your audience instantly recognizes your content. Stick with a color palette, filter, or style that aligns with your overall brand. This helps create consistency and keeps your feed looking polished.Learn to Tell Stories Through Your Images
Your visuals need to speak to your audience. Don’t just post pretty pictures—use your images to tell a story. Are you trying to show off a product? Make sure it’s framed in a way that highlights its key features. Are you sharing a personal moment? Ensure your audience can feel the emotion through the photo.
Ready to Take Your Images to the Next Level?
If you’re ready to create content that stops the scroll, gets engagement, and shows your audience that you mean business, then it’s time to take your image strategy seriously.
The Good Influence(r) iPhone & Videography course will help you understand the importance of visuals, teach you how to take stunning images with your iPhone (yes, your phone), and provide you with a clear plan to make your content unforgettable. In just a few hours, you’ll be able to apply the strategies that top influencers and creators are using every day.
Don’t let your images hold you back. With the right strategies and tools, you can create content that stands out and makes a lasting impact.
Trust me, it’s time to step up your image game.
Ready to get started? Let’s make your content unforgettable.
