The Best Affiliate Programs for Influencers in 2025
If you’re an influencer, a content creator, a digital entrepreneur—you need multiple income streams. Period. Affiliate revenue should be one of them. And in 2025, there are more ways than ever to make money recommending products you already use and love.
But here’s the thing no one wants to say: not all affiliate programs are worth your time.
Some pay pennies. Some have confusing dashboards and outdated tools. And some don’t actually help you build long-term trust with your audience.
That’s why today I’m breaking down the best affiliate programs for influencers in 2025. These are the ones that actually convert. That pay reliably. That support creators who are in it for the long haul—not just the viral moment.
Let’s talk strategy, platforms, and which ones are worth signing up for right now.
What Makes a Great Affiliate Program?
Before we jump into specific platforms, let’s get clear on what makes an affiliate program worth your energy.
Here’s what I look for:
Easy-to-use dashboard (because if it takes 10 steps to generate a link, I’m out)
Reasonable commission structure (we’re not here for 1% payouts)
Trackable analytics (you need to know what’s working)
Deep linking capabilities (especially if you’re driving traffic to specific products)
Long cookie windows (the longer someone’s tracked after clicking your link, the better)
Brand alignment (if you don’t use the products, your audience shouldn’t see them)
A great affiliate program feels like an extension of your brand—not a side hustle you’re embarrassed to talk about.
With that in mind, here are my top picks for 2025.
1. Lowe’s Creator Community
Best for: Home, DIY, lifestyle, and renovation creators
Lowe’s has come a long way with their creator program. It’s not just a one-off sponsorship opportunity—it’s a legitimate affiliate platform with competitive rates, a clean user experience, and ongoing support.
What I love most is that it’s built for creators who are serious about showing real projects in real homes. They don’t expect you to wear a tool belt or film a renovation masterpiece every week. They’re looking for authentic content that highlights how people actually live—and how their products fit into that.
Why it works:
Seamless deep linking for individual products
Strong brand recognition with your audience
24-hour cookie window
A competitive bonus structure
Exclusive opportunities for featured creators
Higher average order value = better commissions
Insider tip:
Lowe’s is prioritizing creators with original, vertical video content. If you’ve been sleeping on Reels or TikToks with home projects, now’s the time to start showing up.
You can apply to join their program here.
2. LTK (formerly LIKEtoKNOW.it)
Best for: Fashion, beauty, home, lifestyle, and curated collections
LTK remains one of the most powerful affiliate networks for influencers—especially if your audience is used to shopping your style, your routines, or your room makeovers.
The best part? It’s a hub. You can link to hundreds of retailers through one platform. That means you’re not stuck using five different affiliate tools just to post one outfit or living room setup.
Why it works:
Beautiful linkable storefronts
Massive brand access (from Target to Anthropologie to Sephora)
Built-in audience through the LTK app
Sponsorship opportunities
Great mobile app for generating and managing links
What I wish more people knew:
LTK isn’t just for fashion bloggers. If you’re curating shoppable spaces or making home content, it’s one of the easiest ways to connect your content to product.
Pro tip: Batch your LTK content once a week. Outfit breakdowns, room sources, “shop the look” posts—all of it can live in one place. Then link back to it in your stories, feed posts, or blog.
3. Amazon Associate Storefront
Best for: General lifestyle creators, beginners, and utility content
Let’s be honest—Amazon isn’t going anywhere. And the Amazon Influencer Program remains one of the most accessible and flexible affiliate platforms out there. If you’ve got 500–1,000 followers and consistent engagement, there’s a good chance you’ll be accepted.
Here’s what makes Amazon powerful: it’s where your audience is already shopping. That means the path from “I saw it on her feed” to “it’s in my cart” is shorter than ever.
Why it works:
Endless product options across every category
Customizable storefronts
Video reviews and livestream options
People trust it—and shop often
But here’s the truth:
Amazon’s payout percentages are lower than other platforms. You need volume and consistency to make it worth it. That means building a strategy around content that moves product—not just cute posts.
Use Amazon when:
You're sharing functional, everyday items (organizers, tools, kitchen gear)
You want to showcase multiple items at once (idea lists work well)
You’re ready to start building affiliate muscle memory in your content
Don’t just say “linked in bio.” Show how and why the item helps your real life. Link your storefront often. Train your audience to use it.
4. ShopMy
Best for: Influencers who want a clean storefront and easy user experience across categories
If you’re looking for an affiliate platform that combines ease of use with strong monetization tools, ShopMy is one to watch in 2025. It’s growing fast, and for good reason—it simplifies the affiliate process without sacrificing commission or credibility.
What sets ShopMy apart is its clean, curated storefront experience. It’s less overwhelming than other platforms and lets your personality shine through. Whether you’re recommending products from Sephora, Ulta, Revolve, or Target, ShopMy makes it easy to link and organize everything in one place.
Why it works:
Drag-and-drop storefront builder
Seamless product linking across dozens of retailers
Highest commission rates for popular retailers
Tools to compare commission rates across retailers
Great for beauty, lifestyle, and home content
Direct brand bonuses available for top performers
Real talk:
ShopMy has quickly become a favorite for creators who are tired of cluttered dashboards and clunky link builders. If you’re someone who values visual storytelling and wants to turn your recs into real revenue without the headache, this platform delivers.
Pro tip:
Use ShopMy to create “bundles” or “kits” that align with your content pillars. Think “Everyday Makeup Routine,” “First Apartment Essentials,” or “Favorite Finds Under $50.” These perform well in Stories and blog embeds.
How to Know Which Affiliate Program Is Right for You
If you’re just getting started, don’t try to master all of these at once.
Pick one or two that align with your niche and your audience. Learn the platform. Start linking. Start tracking. And most importantly, start talking about it consistently.
If you’re in home or DIY? Start with Lowe’s and Amazon.
If you’re in fashion or design? Try LTK and ShopMy.
The point isn’t to link more—it’s to link smarter. Your audience doesn’t want a new promo code every day. They want clarity. They want a go-to. They want you to be the source they trust.
So make it easy for them. And make it intentional for you.
Final Thoughts
Affiliate marketing isn’t about selling out. It’s about showing up.
It’s about knowing your audience, curating intentionally, and building a business that reflects the things you genuinely use and believe in.
If you’re ready to take affiliate income seriously this year, these programs are a great place to start. They’re not magic—but they are tools. And when you use them well, they can become a major part of your revenue as a creator.
Want help turning your links into actual income? Our Learning With Affiliates course is built for exactly that. No fluff. No fake strategies. Just a real framework you can start using today.
Because your content deserves to be paid. And you don’t need a million followers to make that happen.
P.S. If you’re already hitting milestones with affiliate earnings and you’re ready to scale to the big leagues, you can watch our Affiliates Private Seminar and learn what it takes to create consistent revenue from affiliates in 2025.
