Stop Winging It: The Content Calendar That Saved My Sanity
There was a stretch of time, not that long ago, when I’d sit on my phone, open Instagram, stare at the blank screen and think, “what even is my content today?”
Sometimes I’d post a photo from two weeks ago. Sometimes I’d slap up a reel I wasn’t sure even made sense. And sometimes, I’d just close the app and pretend I was too busy to post, when really, i just didn’t know what to say.
If that sounds familiar, you’re not alone. Because I’ve been there. And if you’re like most creators I know, your brain is brimming with ideas... until it’s actually time to post. Then it’s crickets and chaos.
Here’s the truth: I wasn’t short on content. I was short on a plan.
When I Hit My Breaking Point
It wasn’t one moment that did it—it was all of them. The missed opportunities. The content I forgot to post. The feeling that I was constantly playing catch-up while everyone else seemed to be on top of their game.
I didn’t need more creativity. I needed a system. A plan. A way to take all the ideas floating around in my head and turn them into actual content that served my audience and my sanity.
Enter: the content calendar.
And no, I’m not talking about one of those hyper-detailed, minute-by-minute marketing plans that makes you want to scream into a pillow. I mean a practical, flexible, no-nonsense calendar that works with you, not against you.
Why It Worked (And Still Works)
Because I stopped waking up asking “what should I post today?” and started asking “what’s already planned?”
Here’s what changed:
I showed up daily, without the pressure.
My content had flow. Like, actual structure that didn’t make me want to rebel against it.
My DMs were full. Engagement went up. Brands noticed. So did my audience.
I had time back. Real time. Time to think. Time to actually create. Time to live.
And no, this isn’t about aesthetic grids or posting seven times a day. It’s about sustainability. About having a roadmap so you can actually enjoy the journey.
This Week Inside Race to 10K: We’re Not Just Talking About It, We’re Doing It
If you’re part of our Race to 10K Challenge, you already know this week is all about content planning. Because you can’t grow an audience by posting random vibes. You need structure (that doesn’t kill your creativity).
Here’s what’s happening:
Mastermind training on how to build a content calendar that works for you. Templates included.
A live content workshop where you get eyes on your actual posts. This is your chance to get real-time feedback and tweak your strategy.
We’re going deep into content pillars: what they are, how to define yours, and why they’re your best friend when you’re feeling stuck.
How often should you post? What counts as "recycled content"? We’re getting into the real stuff (spoiler: you’re probably doing too much).
Market research doesn’t have to be scary. Learn how engaging on Instagram can help you read the room and build community.
We’re wrapping with stories. Because showing up behind-the-scenes is where connection (and conversions) actually happen.
If you haven’t joined Race to 10K yet, now is the time. The growth is real, the momentum is wild, and we’re just getting started. You can catch up because all the challenges, worksheets and workshops are saved in the mastermind for you to reference at any time.
My Favorite Parts of the Calendar That Changed Everything
Let me show you exactly what made the difference:
Color-Coded Content Pillars: Because visual brains need visual plans.
Monthly Themes: Keeps you from posting the same thing over and over.
Room for Real Life: Built-in buffer days. Because burnout is not a business plan.
The calendar isn’t magic. But it is the container that let me finally show up like a pro without feeling like a robot.
Final Thoughts (and a Loving Push)
If you’re reading this and still posting by gut instinct and panic, you don’t have to keep doing that. You can be the person who’s ahead. Who knows what they’re posting next week. Who looks at their feed and says, "Yeah, I did that."
You can build the kind of content strategy that gives you back your time, your energy, and your focus.
And if you need the shortcut? Start with this calendar.
Then meet us inside Race to 10K. We’ll help you put it to work.
You don’t need to do more. You just need to do it on purpose.
Let’s go.
