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Working With Brands
01 - Introduction
Video: Introduction (2:15)
Getting the Most From This Course
02 - Your Role as an Influencer
Video: Your Role as an Influencer (2:57)
Who You Are to Your Followers and Sponsors
The Influencer Model
PRINT: All Worksheets
03 - Knowing Your Audience
Video: Knowing Your Audience (1:24)
Audience Surveys
Platform
04 - What to Charge
Video: What to Charge (2:18)
There's No Formula
Influencer Pricing Survey Results: All Niches
Survey Results: Arts & Crafts
Survey Results: Food
Survey Results: Home Design/DIY
Survey Results: Lifestyle
Survey Results: Other
Packages, Exclusivity and Ambassadorship
Exceptions, Pricing Benchmarks, Scheduling
05 - Creating A Media Kit
Video: Creating A Media Kit (1:03)
Your Resume & Pricing Menu All In One
06 - Building Your Portfolio
Video: Building Your Portfolio (0:58)
Getting Ready for Brands to See You
07 - Engaging With Brands
Video: Engaging With Brands (1:55)
Attracting Sponsored Content
When Brands Pitch to You
Follow-up Emails, When Brands Take Advantage
Brand Interview: Anonymous
Brand Interview: Liz
Brand Interview: Zoe
08 - Keeping It Legal
Video: Keeping It Legal (1:22)
Contracts, Invoicing, and FTC Guidelines
09 - Conclusion
The Beginning, Not the End
Who You Are to Your Followers and Sponsors
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